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October 11, 2011

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Earning the Content Crown

There have been a lot of white papers and blog posts with the title ‘Content is King’ – and these are great resources. These articles are Insteo’s internal guiding principles for content creation and are quick reads – all together the 5 articles are a white-paper ‘lite’.

Our 5 important rules are:

  • Be relevant. Provide content that fits your unique audience.
  • Be engaging. Create a conversation you audience want to participate in.
  • Be interactive. Make a promise to the audience that you’ll reward them for participating in.
  • Be inspiring. Reach out to the audience to get them to want more.
  • Be measurable. Make your goal an undeniable metric — conversions, hooks, anything traceable.
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March 11, 2013

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Insteo at DSE 2013

DSExpo 2013

DSExpo 2013

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September 11, 2012

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Election Apps

Election Apps

Sixteen-Nine writes about our election themed Twitter Apps.

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May 21, 2012

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Eclipse goes Viral

On May 20th my family and I went out to Huntington Beach to catch the Eclipse. We brought some of my gear, including a Celestron telescope and a Canon 7D with a hacked together solar filter. This was our capture – edited together from a time-lapse taken with the Canon 7D. Details on how I shot this are on Flickr.

I posted this on Flickr and Facebook, set it for Creative Commons Attribution. Usually my pictures just get ripped off anyway, so I figured I’d let this one go out CCA to see how wide it would go. Somewhere in the middle of the night it went big. Big, like NASA asked to use it.

Sunset Beach Eclipse May 20th 2012

[...]

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November 15, 2011

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Part 2. Be Engaging

  1. Engaging content connects with the viewer on an emotional level.
  2. Be sincere – fake it and the audience will lose touch.
  3. Borrow best practices from static out-of-home and other mediums.

Engaging content is sincere and inviting – creating an emotional conversation with the audience. It takes relevancy to a new level.

Of course, showing content about teeth cleaning procedures in a dentist’s office is relevant, but it often fails to engage the audience. No one’s paying attention because it’s dry, boring, and doesn’t make them want what you’re showing. With out-of-home content, you have less than 5 seconds to capture and keep your audience’s attention. A video loop and a news crawl just won’t cut it.

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October 25, 2011

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Part 1. Be Relevant

Be Relevant
  1. Relevant content is timely
  2. Relevant content is hyperlocal
  3. Relevant content is unique

Great Content on Digital Signage captures the audience through relevance. Being relevant means speaking directly to the unique audience you’re talking to. This one isn’t a surprise, other blogs and white-papers list the importance of Relevance. With place-based networks, we generally know exactly who were talking to, so why do so many companies, including ones that are supposed to deliver eyeballs to advertisers get this so very wrong?

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August 16, 2011

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Social Media – Three More Rules

Here’s three more rules for running a Social Media program, plus a bonus rule!
  1. Don’t Over-Think
  2. Don’t Over Post
  3. Don’t automatically Cross Post
This is a follow up post to Social Media – Three Rules posted last week. Those three posts were “what to be” – these are “what not to be.”  Continue reading…

August 9, 2011

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Social Media – Three Rules

Insteo has several rules for running a client’s Social Media. Here’s three of them:
  1. Be genuine, legitimate and sincere.
  2. Be concise and give the audience something they want, need, or that entertains.
  3. Be unique, even if it is not on purpose.
More coming next week. These three posts are “what to be” – next week “what not to be.”

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August 3, 2011

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What are the basics for business development for a digital/ad agency?

What are the basics for business development for a digital/ad agency? 3 answers on Quora

What are the basics for business development for a digital/ad agency?

August 2, 2011

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Letter Never Sent

  1. Clients can be wrong… but they’re most often right and need you to listen
  2. Timing is everything with billings
  3. Sleep on important emails – 99% of the time you’ll rewrite it in the morning

I found an email from 7 years ago which I fortunately didn’t send. I was frustrated about getting called out for a minor mistake and wrote a reply to the client which never left my outbox.

We’d been given a project to design a new ad around 5pm due the next morning, and the team pulled it off – pulling an all-nighter and delaying deliverables for other clients. Trouble is, the timeline didn’t leave room for a safety net and the ad had a small typo. The publication caught the typo for us, it was quickly fixed before publishing, and we prepared an invoice for the project without rush fees. Continue reading…

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