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Earning the Content Crown

October 11, 2011


There have been a lot of white papers and blog posts with the title ‘Content is King’ – and these are great resources. These articles are Insteo’s internal guiding principles for content creation and are quick reads – all together the 5 articles are a white-paper ‘lite’.

Our 5 important rules are:

  • Be relevant. Provide content that fits your unique audience.
  • Be engaging. Create a conversation you audience want to participate in.
  • Be interactive. Make a promise to the audience that you’ll reward them for participating in.
  • Be inspiring. Reach out to the audience to get them to want more.
  • Be measurable. Make your goal an undeniable metric — conversions, hooks, anything traceable.
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