There have been a lot of white papers and blog posts with the title ‘Content is King’ – and these are great resources. These articles are Insteo’s internal guiding principles for content creation and are quick reads – all together the 5 articles are a white-paper ‘lite’.
Our 5 important rules are:
- Be relevant. Provide content that fits your unique audience.
- Be engaging. Create a conversation you audience want to participate in.
- Be interactive. Make a promise to the audience that you’ll reward them for participating in.
- Be inspiring. Reach out to the audience to get them to want more.
- Be measurable. Make your goal an undeniable metric — conversions, hooks, anything traceable.